Bullying Speech Essay

Have you ever been bullied? Have you ever cry yourself to sleep every night just because you don’t want to go to school the next day? Have you almost risk your own life just because you don’t want to live anymore? From the different experiences I had encountered and listened to, being bullied by the people around you really change one’s lifestyle and perception in life. Bullying is an unwanted, aggressive behaviour among school aged children that involves a real or perceived power imbalance. The behaviour is repeated, or has the potential to be repeated, over time. Both kids who are bullied and who bully others may have serious, lasting problems. Close to half of all the children will experience school bullying at some point while they are at primary or secondary school or sometimes even if they are already adult and at work. Like my cousin who is now a sophomore high school student, he has been bullied nonstop for almost two years. He was teased by his classmate s because of his dumbness and quietness in class. Once, his classmates had punched him because he doesn’t want to give his allowance to them. Parents should always check their child because more than 20% of children who are repeatedly bullied end up in jail. According to Doc Ryan of Cyber Bullying Seminars (2009), bullying has several forms. These are physical, verbal, social, psychological and cyber. Physical bullying is when a person (or group of people) uses physical actions to bully someone; such as hitting, poking, tripping or pushing and repeatedly and intentionally damaging someone’s belongings. Verbal bullying is the repeated or systematic name calling, insults, homophobic or racist remark and verbal cause. Social bullying is indirect actions, such as lying about someone, spreading rumors, playing a nasty joke that make the person feel humiliated or powerless, and mimicking or deliberately excluding someone. Psychological bullying is threatening, manipulating or stalking someone. And cyber bullying is a method of bullying that uses technology. There are many factors that motivate bullying behavior. Bullies want to feel powerful by insulting or mocking someone. They want to have the attention their families did not give them. They want to be aggressive. Bullies pick on the people they think don’t fit in, maybe because of how they look, how they act (for example,  kids who are shy and withdrawn), their race or religion, or because the bullies think their target may be gay or lesbian. The bullies also have psychological problem of their own. They don’t bully other person just to act cool. They were attention seeking individuals who wanted to be noticed and to be noted as superior in their community. One of the most painful aspects of bullying is that it is relentless. Most people can take one episode of teasing or name calling or being shunned at the mall. However, when it goes on and on, bullying can put a person in a state of constant fear. Studies show that people who are abused by their peers are at risk for mental health problems, such as low self-esteem, stress, depression, or anxiety. They may also think about suicide more. There are many ways to overcome bullying. 1. Practice confidence. Practice ways to respond to the bully verbally or through your behavior. Practice feeling good about yourself (even if you have to fake it at first). 2. Ignore the bully and walk away. It’s definitely not a coward’s response — sometimes it can be harder than losing your temper. Bullies thrive on the reaction they get, and if you walk away or ignore hurtful emails or instant messages, you’re telling the bully that you just don’t care. 3. Seek guidance or ask for help when you or someone is bullied. It may help to talk to a guidance counselor, teacher, or friend — anyone who can give you the support you need. Talking can be a good outlet for the fears and frustrations that can build when you’re being bullied. 4. Take charge of your life. You can’t control other people’s actions, but you can stay true to yourself. Think about ways to feel your best — and your strongest. To sum up everything, bullying is an abuse of your human rights. It is a serious problem with serious mental and physical impacts. It can affect you at home, school, and work, in your social life and in your ability to feel happy, healthy and secure. It is a parasitical exchange, where one person gains a benefit from hurting another. Standing up to bullies doesn’t mean you have to have a physical fight with them. Most of the time, you don’t have to fight. There are almost always more effective ways to deal with bullies — ways that are better for you. Don’t ever forget that everyone has  the right to feel safe and happy. Today’s problem isn’t so much the bullying itself – bullying has been around for centuries. The problem is that it is difficult to escape from its cruelty. Despite campaigning, bullying itself won’t become extinct, but the safety felt by victims can be increased.

Beano?S Cafe

OMPANyCaSe Beano's Cale: n Egyptian Flavor COMPANY ~car†lO'S BACKGROUND Cafe, one of the most successful and popular cafe chains in =~ypt. has branches throughout the country, including locations in ::† ro. Alexandria, and Giza. At Beano's, customers can enjoy excele- quality coffees, soft drinks, shakes, and infusion drinks, as † as a wide variety of sandwiches, hot meals, and desserts. Beano's Cafes aim is to offer its customers a convenient, relax-9 place where they can purchase food and beverages of a high :uality at an affordable price.The cates have a distinctive layout ,,†Ã¢â‚¬Ëœd style which is achieved through a combination of contempo? ry design and warm colors that give them a pleasant atmosphere. –e cafes environment is characterized by simplicity, elegance, : eanliness, and a modern design. It is known as a place where ung people can gather and where people can enjoy an afford::0 e outing, listen to the latest musie, and use wireless Intern et. Cafe, and from other smali, local cafes. Despite these concerns in 2000, Beano's opened its first cafe in Egypt, introducing new coffee products such as cappuccino and espresso to the Arabie market.Beano's wanted to increase its market share and target a new segment-senior citizens-along wit h maintaining and/or increasing its appeal to the youth segment, which represents the majority of its customers. The senior citizens represented the higher socio-economic class; however, Beano's discovered that young clients represented up to 70 percent of their daily clients. Beano's Cafes higher management wanted to retain its satisfied clients while also increasing its share of the customer base. They therefore put together a new marketing strategy.REVISING THE MARKETING STRATEGY EY MARKET –e creators of the Beano's Cafe Group had wanted to open a -ew coffee shop in Egypt for a long time but they saw problems .. ,entering the Egyptian market. They believed that the Egyptian oopulat ion would not be keen on coffee made from unfamiliar, -ew ingredients. The Egyptian market was locally driven toward ::Jr ental cates, Turkish coffee, and shisha (water pipe); thus, 3eano's' marketing strategy was to introduce the Egyptian consurner to a new cafe experience.There was also fierce competi: on from other coffee shops, including Cilantro Cafe and Costa Beano's Cafe's management team knew through customer surveys carried out in their chains that 60 percent of their customers keep coming back because of staff friendliness, 20 percent because of the quality of the service, and 20 percent because of the overall atmosphere at Beano's Cafe. The cafs's new marketing strategy was divided into three parts: The first was 13 percent value (offering more for the same price). he second part was 17 percent quality (offering an affordable, quality cate experience, and improving the taste of the coffee), and the final part was 67 percent service (improving the face-to-face interaction with customers inside the cafe). Beano's placed the greatest emphasis on improving the level of customer service in its cafes. The company did this in a number of ways. First, management decided to speed up the serving process by allocating one minute for taking orders, seven minutes to make the order, and a final one minute 244 Part Three IDesigning a Customer-Driven Strategy and Mix modern cates were established in the Egyptian market; the focus was more on the local â€Å"kahwa† (Turkish/Arabic coffee), tea, and shisha. Beano's Cafe positioned itself as an affordable, modern cafe with a lively, entertaining environment. Beano's Cafe's targeting approach became youth oriented. The cafe was representing a new approach to coffee, selling cappuccino and java solo drinks like espresso. Thus, the segmentation approach started to focus more on the youth differentiated segmentation market approach.As mentioned, the use of a kitchen provided the company with differentiation over th e competition, however, Beano's also has a new advantage: It offers a creative art foam that is placed on top of the cappuccino. The consumer's name or birth date can be written on a cappuccino cup or any picture can be drawn with the because the mafoam. Consumers can even do it themselves chines are manually operated. This level of personalization, allowed Beano's to differentiate itself from its competitors by offering its customers what they want and exceeding their expectations.By satisfying customers' desires, Beano's sawa growth of the company and an increase in sales of its coffee products. III to give the table the bill. Therefore, the whole process took a very fast nine minutes. Beano's also improved its communication with customers by greeting them and paying attention to their needs. Beano's has an ultimate advantage that none of its competitors have-the kitchen. Having a kitchen allows Beano's to offer a larger menu selection. Customers can also ask for items not include d in the menu or can modify their chosen item.These options are not available in most cates in the region and impress consumers. Having the advantage of a kitchen allowed Beano's to discontinue using ready-made food and instead making every meal to order, thereby differentiating itself from its closest competitor, Cilantro Cafe. This enabled customers to modify their orders. It also permitted customers to create new, customized products. Beano's is now able to forecast real quantities and therefore store essential, everyday ingredients, getting rid of unnecessary stock of less in demand products. This method turned out to be very efficient in their storage management.Becausecustomer service is such a high priority in the company's new marketing strategy, the marketing department conducted a new survey designed to improve customer service. It was executed through the cafes' branch managers and administrated by a smali team from the research department. One of the most effective quest ions concerned what customers liked and disliked about Beano's Cafe. The survey revealed that customers liked the cafe's service, atmosphere, and quick response; they did not like the company allowing some private celebrations to be held, nor did they always like the type of musie played in the cafes or the furniture.Beano's bega n to consider how to react to ali of these reported dislikes from its consumers, especially as the competition was rising with both Cilantro Cate and Costa Cafe, In addition, other new cates, such as On The Run Cafe in the Mobil Petroi Station, were improving their quality and pricing to an affordable level. Despite making these advances, Beano's had weaknesses to overcome. The cafes were not located in the main, central business streets in Egypt. These untapped areas of business opportunities prevented the company from increasing its market share.Cilantro, a competing cafe, employed successful promotional tools to spread its brand image in Egypt, including high-profile commercials. Beano's could not match the level of advertising in terms of budget and instead focused more on customer relationship management (CRM) and relationship marketing (RM) To this end, Beano's introduced a customer loyalty and smart card program that enabled customers to collect points for each separate order. The customer could then redeem the points and receive free products. Beano's also targeted ali customer segments by introducing a promotional Beano's points card.Customers pay for the cards, starting at 50 to 200 LE and use them whenever they wish. The cards turned out to be very effective for customers who are entertaining friends and for family outings. Another area that Beano's needs to improve upon involves making the cate more family friendly-an area where Cilantro is excelling. Cilantro Cafe provides coloring books and crayons for children, encouraging families to spend more time in the cafes and thus increasing business from this particular market segment. OELlVERING ON CUSTOMER SERVICE As customer service featured 50 prominantly in their marketing strategy,Beano's had to ensure that once a high level of service was achieved it was also maintained. One strategy put in place aimed at achieving this was mystery shoppers, who visited different branches to monitor and evaluate the service they receive ano the quality of the cafe's products. Among other things, they note how fast and responsive the staff members are and whether the deliver on time. The mystery shopper, a regular customer chose by the branch manager, also evaluates the quality of the coffee served, the food, the environment, the speed and care of sta and the cleanliness of the facility, including the bathrooms.RESPONOING TO THE CUSTOMER As previously mentioned, market research carried out by the company indicated that customers did not like waiting in some of the Beano's Cafe chains and did not like its prices. Its response to the problems was to put more tables in the crowded location: and to reduce prices for some popular, existing products, wh E increasing prices for newly introduced products. Customers ais disliked the musie, which did not change over the course o~ the day, and at the various locations, some said the cafcs playec the â€Å"same musie for each branch in every vi sit. Manaqemec: responded by introducing new musie every couple of hours in Ci chains. To improve the brand image of Beano's, the company also OEcided to redesign the cafe's logo, making it more attractive to c 5tomers. More money is also being spent on advertising for ne and existing products. Most of the advertising appears in prin ec materials to be displayed in cate branches to motivate COnSUrT'E' purchase of the newly launched products. BEANO'S CAFE'S MARKETING MIX SEGMENTATION In the beginning, Beano's Cafe focused on appealing to the whole Egyptian market, especially young people.The first focus for the company was to create brand awareness, as people did n ot understand the word † Beano's. † So,the cafe owners added the word cafealittle modification that solved the issue. At that time, not a lot of Beano's Cafe's marketing mix begins by developing new produ _ by studying consumers' needs, and then developing and crea ~~ a strong brand. Beano's Cafe's distinctive design and pleasan c-mosphere are the first components in its unique dining experien ~ Market research indicates that the brand's most distinguishing E::ture is the company's use of the vibrant orange color for all ad E'tising.The company also stands out because it is the only local cc== Chapter 7 I Customer-Driven Marketing Strategy: Creating Value for Target Customers Smart pricing, reviewed from a consumer perspective . Updated produet lists wit h new menu offerings. 245 â€Å"†¦ :~ers desserts, which are prepared by La Poire. According to 3†³e's market research, 21 percent of customers indicated that =-:e-: was the most prominent feature of the cafe. ‘:==110'5is putting great efforts in establishing new branches : :cpping newareas, bot h local and international.The new 10=†Eas are Sharm El Sheikh, Hurghada El Gouna Resorts, and, =~ationally, Paris, France. –e company advertises its existing products, but in only a few =:=5: FM radio, on the October Industria I City bridge, and in 2;azines. For the Cafe's new products, it relies only on banners nt of the chain. The focus of Beano's Cafe's advertising and _+otion is primarily on the youth segment (ages 18 to 25). The -:-::>any is collaborating with the advertising agency Adhoc, – ::n is spearheading the marketing campaign. The agency has 3~ed out market esearch and has also designed and imple-=-~ed promotions. The company also collaborates with White ::_0 o, a full-service design studio that offers creative, profes_-al graphic designs and development services in order to deliver –= oest image of the brand to customers. White Studio designed -= com pany's brochures, logos, ads, and flyers. -or its principal advertising campaign, Beano's used Nugoom – , 104. 2 FM), and Nile FM (100. 6 FM), presenting creative ads –a: would catch listeners' attention because of their humor, :-unds, and clever use of musie.The company made extensive use ::-= orint media resources, including magazines (Teen Stuff, Sayyedaty, – =oer alnugum, Laha) and newspapers (Alahram, Alahbar, Almasr :: oum, Almussauar). Ali were very effective media in building . set and usage imagery. Beano's created its advertising in a simple . ay by featuring its logo and photos of its cafes to build brand s. vareness and invite ali potential customers in for a visit. The -::'Uthful, non-intrusive ads generated a positive response from the :c'get audience and collectively helped to expand the cafe's brand age in the market.The ads also give customers an opportunity :0 receive unique offers, making them memorable and meaningz: . II. Each month, the cafe introduces a new special offer; for example, in December 2009, it offered a special on American coffee  ·. th chocolate fudge, and at the beginning of 2010, caramel â€Å"‘1acchiato with a muffin. Those offers are the unique invention of 3eano's Cafe and are not offered in other cafes in Egypt. The of†er of the month is always supported with printed brochures, oosters. nd other ads that allow customers to get familiar with tne latest promotions. .z; Better hiring and training programs to ensure a capable staff who deliver more than what is expected. Better quality coffee: People are happy to go to Beano's but respond negatively to the quality of coffee. By offering better coffee, the company will be able to compete wit h the 10cal, classie Arabicffurkish coffee shops. By offering new, modern European flavors, Beano's will also be able to compete with the international chains (such as Starbucks) entering the market.According to Beano's Cafe's previously mentioned mark et research, the main source of the information about the brand was Beano's itself, and then the information obtained from its customers. Research indicates that there is still a performance gap in advertising activities that the company should explore and take advantage of in the future. Its future marketing approaches should also concentrate on e-marketing via YouTube, Twitter, Facebook, MSN, Google, online radio, digital radio, e-mail marketing, mobile phone advertising, Yahoo online display banners, satellite TV channels, PRand sponsorship of cultural events and musical concerts. Questions for Oiscussion 1. Based on the segmentation variabies, how is Beano's Cafe now segmenting and targeting the coffee market? 2. Discuss how Beano's positioned itself in the Egyptian local market. Also explain how Beano's differentiated itself from the competition. 3. What changed first, the Beano's customer or the Beano's Cafe experience? Explain your response by discussing principles of market targeting. 4. Briefly outline a marketing campaign targeting a new segment for Beano's Cafe.Sources: Adapted fram Haddad, The Marketing Excellence Handbook, BUE British University Egypt, Dar El Fekr El Arabi Publications (2008); Kotler, P. , & Armstrong, G. (2010), Ptlnciples of Marketing, 13th edition, Pearson/Prentice Hall; Grewal & Levy (2010), Marketing, 2nd Edition, McGraw Hill; William Pride, & O. C. Ferrell (2010), Marketing, Cengage Learning; Adcock, D. , Halborg, A. , & Ross, c. (2000), Marketing Princip/es and Practice, 4th edition, FT/Prentice Hall; Blythe, J. (2005) Essentia/s of Marketing, 3rd edition, Prentice Hall/FT; Brassington, F. & Pettit, 5. (2005), Princip/es of Marketing, Prentice Hall/FT; Dibb, 5, Simkin. L. , Pride, W. and Ferrell, O. C. (2001), Marketing: Concepts and Strategies, 4th edition, Houghton Mifflin. FUTURE STRATEGIES As Beano's develops and looks to the future, it has identified areas where it needs to improve to continue and build upon its succes s: o Continued development in terms of the cafes atmosphere, pricing, produet, and staff. Increased investment in the branches and the equipment to enhance the atmosphere.

Basic Boating

Adam Barner is the owner of Basic Boating, an independent dealer of secondhand boats in a small town near the main lake. Adam has contracted with several dealers to purchase secondhand boats in auctions that they do not want to sell and to discount or purchase directly from personal sources. As Adam's trade name implies, he is focusing on older, cheaper ships. In most cases, it is best to purchase a ship owner the sales of Basic Boating. But he sells boats of various styles. At the most basic level, chartering involves chartering and taking you to pre-arranged destinations / routes for fishing trips. There are 3 kinds of light boat, cabin, crew. The first one is like a straight line charter; you must take full ship's full legal and financial responsibilities and have the skills and experience necessary to operate the ship - normally you need a license of the captain is. You also must act as a captain to provide your own crew and make all necessary decisions. The cabin charter is an e xperienced captain you carry with you, and you and your friend are crews - this is a wonderful way to meet new people or connect with old friends. Finally, there is a regulation of the crew associated with the person who chose to participate in the crew, captain, chef etc. Adam Barner is the owner of Basic Boating, an independent dealer of secondhand boats in a small town near the main lake. Adam has contracted with several dealers to purchase secondhand boats in auctions that they do not want to sell and to discount or purchase directly from personal sources. As Adam's trade name implies, he is focusing on older, cheaper ships. In most cases, it is best to purchase a ship owner the sales of Basic Boating. - The growth of international bases in sales and marketing offices is driven by an increase in the number of customers in various industry sectors and the introduction of a differentiation department to bring differentiated departments closer to providing cross-border core custome r service (introduction of TIB Etc.) as a result of the necessity. Regardless of your professional level, safe boating has basic knowledge of navigation. These include always talking to someone before going out, always bringing a floating device, and knowing how to swim in advance. For details, please see the Safe Rowing page. The best sailor who is familiar with the sailing control is a person who can adjust the sail settings to take advantage of various wind and water conditions. Generally speaking, when the wind is very weak or strong, the sail should be relatively flat, and when the wind is moderate, the wind should fill. Basic Boating Adam Barner is the owner of Basic Boating, an independent dealer of secondhand boats in a small town near the main lake. Adam has contracted with several dealers to purchase secondhand boats in auctions that they do not want to sell and to discount or purchase directly from personal sources. As Adam's trade name implies, he is focusing on older, cheaper ships. In most cases, it is best to purchase a ship owner the sales of Basic Boating. But he sells boats of various styles. At the most basic level, chartering involves chartering and taking you to pre-arranged destinations / routes for fishing trips. There are 3 kinds of light boat, cabin, crew. The first one is like a straight line charter; you must take full ship's full legal and financial responsibilities and have the skills and experience necessary to operate the ship - normally you need a license of the captain is. You also must act as a captain to provide your own crew and make all necessary decisions. The cabin charter is an e xperienced captain you carry with you, and you and your friend are crews - this is a wonderful way to meet new people or connect with old friends. Finally, there is a regulation of the crew associated with the person who chose to participate in the crew, captain, chef etc. Adam Barner is the owner of Basic Boating, an independent dealer of secondhand boats in a small town near the main lake. Adam has contracted with several dealers to purchase secondhand boats in auctions that they do not want to sell and to discount or purchase directly from personal sources. As Adam's trade name implies, he is focusing on older, cheaper ships. In most cases, it is best to purchase a ship owner the sales of Basic Boating. - The growth of international bases in sales and marketing offices is driven by an increase in the number of customers in various industry sectors and the introduction of a differentiation department to bring differentiated departments closer to providing cross-border core custome r service (introduction of TIB Etc.) as a result of the necessity. Regardless of your professional level, safe boating has basic knowledge of navigation. These include always talking to someone before going out, always bringing a floating device, and knowing how to swim in advance. For details, please see the Safe Rowing page. The best sailor who is familiar with the sailing control is a person who can adjust the sail settings to take advantage of various wind and water conditions. Generally speaking, when the wind is very weak or strong, the sail should be relatively flat, and when the wind is moderate, the wind should fill.

Conflict Resolution at General Hospital Case Study

Conflict Resolution at General Hospital - Case Study Example It has been recognized that cultural changes has been initiated by Mike Hammer which seemed to be relatively ineffective for the overall organization. The analysis of the case study is aimed at providing answer to various problems faced by General Hospital in order to increase its efficiency. Table of Contents Abstract 2 Introduction to the Case Study 4 Conflict Management Styles 4 Hammer’s Leadership Style 5 Change Approach Used 7 Conclusion and Recommendation 9 References 10 Bibliography 11 Introduction to the Case Study The case study is all about the General Hospital that has been facing problems and the performance of the organization has been declining. Therefore, the hospital required certain high-speed solution so that the operations of this organization could be improved. It was noted that the CEO of the hospital Mike Hammer identified that the cut in the cost of operation was of top priority and thus increase in the revenues could be the ultimate solution to fix the problem so that the current services could be expanded and the new services could have been added in those areas where the General Hospital could have competed successfully. Conflict Management Styles There are various conflict management styles such as competing/controlling, accommodating, avoiding, collaborating and compromising. Competing conflict management style is generally understood as being assertive and uncooperative. It might be understood as protection of one’s position which is believed to be correct or at this management style the person tries to win. Accommodating is just the opposite of the competing. In case of accommodating the individual tends to gratify the problems of the other people whilst sacrificing his personal concerns. Avoiding is the style of managing the conflict where the individual doesn’t pay due attention towards the conflicts and thus doesn’t makes any attempt to solve it (AFC-ISPI, n.d.). Compromising is an attempt made by the individual to resolve the conflict by means of identifying the solution that is accepted to both the parties to certain extent but not fully satisfactory to any one of them. Collaborating aims at cooperating with the other party for their concerns to be realized and thus enabling to express ones own concern with the aim towards finding a mutually and completely satisfactory solution (Wright State University, n.d.). After having analyzed the case study, it can be revealed that the collaborating conflict management style is practiced to resolve the problem that was pertaining in the organization. Collaborating involves working closely with other person in order to find a feasible solution to the problem fully satisfying the concerns of both the persons. In the case study, Mike Hammer hired Marge Harding in order to work together on the matters. In addition to this, by doing so the concerns of both (Hammer and Harding) would be satisfied since Mike Hammer’s aim was to reduce th e cost and Mage Harding wanted to take up the challenge since the work could provide her the chance to get the CEOs position after few years. This makes it evident that the collaborative conflict management style has been applied in the case study. Hammer’s Leadership Style Leadership style is a process whereby the direction is provided, plans are implemented and thus the people are motivated to work in an organization. It is worth mentioning that the leaders might not use one particular style when executing the above functions. Various styles are used; most of them may even use multiple styles. The diverse leadership styles as exercised by the leaders are authoritarian, democratic and laissez fair. In case of authoritarian leadership styles,

Organisation Development-Academic Review Research Proposal

Organisation Development-Academic Review - Research Proposal Example Since, the concept has a origin long back it is sure that we can expect a great among its practitioners in the present world, and more over all those who are working in the filed of organizational development are closely related to the business sector but, due to the enormous development in the filed of information and communication the business sector in the present world irrespective of the type of business they are undertaking has taken a new dimensions when compared to the earlier periods. OD is closely inter linked with the organizations which are involved in any business in one way or the other, so it can be clearly noted that the way it was practiced in the earlier periods will not be worth while in the present stage. Identification of a problem is the main factor, which decides the results of any research, whether it is an action research or any other explorative research studies. Since, conducting any research without identifying the correct problem is like searching an answer without a question. Hence, problem identification should be given prior importance before designing any research. In general in every research work after identifying the problem the next main concern is to verify whether the identified population which will constitute the respondents has any relation with the identified problem so as to confirm whether the research will give a acceptable inferences whether a positive or negative, which in turn will pay way to further researches or it will help any decision making issues. In this research the identified problem can be stated as the "Assessment of the Organizational Development" which can be accepted as researchable topic. Since, in general any research will be conducted to identify or study any serious problems or issues or situations. In this context though assessing the filed of organization cannot be considered as a serious problem it can be considered as one of the serious issues the world is facing as today's world depends on the business sector for all their needs it is very important that the organization or the management running any business should be more effective. So assessing the organization development in particularly to find its strength, weakness, opportunities and the threats will surely pave to the improve in the practices which in turn will help in the better management of the organizations. Considering the all above said factors we can come to a conclusion that at this juncture the authors selection of research problem is notable. Literature Review: After identifying the population and problem among them, which is, going to be considered for research the second major thing is conduct the review of literature. Literature review is considered as such an important part of any research since this section of the research is the one which helps researcher to finalize the research design without any replication and with some improvements in the selected field. In the present article though we were not able to see the details about the reviewed literatures we can find that as it is stated in the methodology section that more than eighty recent literatures related to business challenges and opportunities were reviewed. We hope that all of them will be of great use in designing the other SWOT analysis section. Research

Answer these questions Essay Example | Topics and Well Written Essays - 500 words

Answer these questions - Essay Example Indeed he not only wanted to impose Nazism on Germans, but he wanted to impose on all Europeans and perhaps even on everyone in the world. He believed everything he did was right and everyone should agree with him. 27. Hitler believed that all Jews were different than Germans. He wanted Germans to fit into the Aryan ideal and to be blue-eyed and blonde-haired. He desired a people that did not look at all Semitic. To Hitler, Jews could be detected by their appearance. This was another example of his anti-Semitism which led to the Holocaust. 3. Hitler definitely thought that young people should indoctrinated early on. He wanted all German students to worship him and agree with everything he said. That is why he created the Hitler Youth. Truth was whatever he said it was. 12. Hitler was a war leader because he chose to start wars everywhere in Europe. He was deluded if he thought that other people were starting wars against him. His surprise attack on the Soviet Union is a good example of this. Every time he made an agreement with someone he broke it. He was a war leader by choice. 21. In the warped way that he looked at the world, Hitler probably believed he was humane. He thought it was nice to kill people because he was doing it for a larger reason—the betterment of humankind. He had probably convinced himself that he was humane and good while at the same time committing evil acts. He was certainly

Cultural Competent Care Essay Example | Topics and Well Written Essays - 500 words

Cultural Competent Care - Essay Example As the study stresses one of the models for understanding cultural competence has been provided by Campinha-Bacote which serves as a framework for the concept and teaches caregivers to become culturally competent. According to this model culturally competent care can be achieved through the integration of knowledge and awareness about various cultures; the skill and desire to become culturally competent; and from the different encounters with culturally diverse populations. Caregivers would be able to provide culturally competent care when they gain more knowledge about the diverse cultural and ethnical groups whom they are likely to encounter. In addition, self-analyses about any existing prejudice notion and bias against any culture or ethnical group would also help to overcome any inherent stigma. Continuous encounters with culturally diverse populations will help them to change the existing beliefs about a particular culture and develop a more refined attitude towards such indivi duals. Above all caregivers should also have the basic desire to become culturally competent and provide universal care to all their patients. In order to meet this end they should also be willing to develop their skills in handling patients from diverse cultural backgrounds without and collect the relevant details without hurting their cultural or ethnical sentiments. The following diagram provides a visual analogy of the Campinha-Bacote model. This paper outlines it should also be noted that cultural competent care does not only encompasses culturally or ethnically diverse populations as it also includes those who belong to a marginalized section of the population such as those with disabilities and people who belong to the third gender. It is important that such marginalized people are afforded similar treatment and are not discriminated or stigmatized on the basis of the above differences.

Customer relationship management and Enterprise resource planning Essay

Customer relationship management and Enterprise resource planning - Essay Example CRM assists in managing accounts, prospects, and territories (Pakroo, 2012, p. 213). It identifies what type of communications and outreach were conducted to the individual contracts. In addition, it enables the sales team to determine the best prospects. CRM provides pertinent information that assists the sales team into transforming such prospects into paying customers. In addition, it allows the sales team to follow-up contracts to make sure that customers are satisfied. The sales department can also improve its operations when it utilized user-friendly call center to manage customer’s inquiries and complaints (Pakroo, 2012, p. 213). A marketing department can improve its operations through employing CRM to determine trends and evaluate the popularity of the services and products of the company. It assists the marketing team to develop appropriate marketing messages and campaigns (Pakroo, 2012, p. 213). CRM can only improve the marketing productivity of a company when it manages to enhance marketing effectiveness and increase marketing efficiency. It can increase marketing efficiency through collaborative and cooperative processes that help reduce transaction cost and the overall cost for the company. Thus, it is important to build partnering relations with valued customers and promote proactive customer business development (Sheth, 2001, p. 6). Enterprise resource planning (ERP) employs a common software infrastructure and single database that presents up-to-date and broader scope of information. It enables the management to come up with good decisions, which are beneficial to the entire supply chain. ERP is fairly robust in presenting real time information (Wisner, Tan, & Leong, 2008). It communicates information pertaining to operational changes with minimal delay to supply chain members. In addition, ERP systems are created to fully take advantage of Internet technology; thus, it allows users

A Case Study of Abercrombie & Fitch Entry into the Brazilian Market Research Paper - 1

A Case Study of Abercrombie & Fitch Entry into the Brazilian Market - Research Paper Example Some may also depict law costs of production characterized by cheap power, raw materials, labor and transport, but with very high tax rates and strict laws for involvement in social corporate responsibilities. Since Abercrombie and Fitch is one of the multinational companies forecasting to open and expand new market in the rapidly growing and stabilizing Brazilian economy, it must first consider understanding various risks likely to occur in its foreign mission in Brazil. Foreign currency risks involve risks accruing from the periodical fluctuations in the value of the foreign currencies. One type of financial risk accruing from fluctuation in foreign currencies, and likely faced by Abercrombie and Fitch is the transaction risk (Mullineux, 1987). Exporters and importers are the likely business people to experience such risks, as they need to deal with different currencies to stamp their trading. The risks likely faced by exporters involves fall in the value of the local currency in t he foreign market as at the time of product arrival and making of payment by the foreign importer. When this happens, the foreign importer will have to convert the payment in consistence with the prevailing transaction and not with initial value as at the time ordering for the product. This then translates into substantial profit for the importer and loss on the side of the exporter. To the importer, foreign exchange risk may occur when the foreign currency of the exporter gain value by the foreign importer.

Evaluate to what extent intellectual property law adequately protects Essay - 1

Evaluate to what extent intellectual property law adequately protects the rights of enteratinment business personalities(real persons only) - Essay Example Intellectual property law mainly covers copy right law. Copyright is a measure of protection that deals with published and unpublished literary, scientific and artistic works, whatever the form of expression, provided such works are fixed in a tangible or material form 1. Copyright laws provide the creator the exclusive right to reproduce, prepare derivative works, distribute, perform and display the work publicly. Hence the violation of copy right becomes severe challenge for persons of entertainment industry. The main challenges are in the form of theft of ideas, violation of intellectual property law i.e. infringement of trade mark and copy right leading to the injustice to the genuine artists (Maskus, 2000 and Peter Drahos, 2006). Fortunately there have been some legal instruments in the world which provide optimum justice to the genuine artists. Intellectual property law is one of the most crucial instrument which certainly protects the rights of the artists in the entertainment industry (Robert M. Sherwood, 1990 and Brainbridge David,2006). The introduction of intellectual property law has been done keeping these things in to consideration. However one must question oneself regarding the efficacy of this intellectual property law in the context of protection of the interests of the artists in entertainment industry. Taking these above points in view, the present study has been conducted with the following objectives: The different aspects of the copy right law and trade mark have to be analyzed relating to their role in balancing mechanism between the right of privacy of artists and the right of freedom of information of media. There is a lot of probability of having conflict with implementation of intellectual property law in case of licencing and sponsiorship which is quire common in both sports and entertainment industry. The regulation of intellectual property in cases of

Honeywell International Success Essay Example for Free

Honeywell International Success Essay This paper introduces the reader to Honeywell International Inc. Honeywell is a world leader in the application of lean manufacturing and its Six Sigma Plus processes. With the use of carefully monitored cost standards, net present value in investment decisions, and the transparency of the company’s financial statements are all methods that Honeywell has successfully implemented and utilized to reach and maintain their status as a world-wide competitor. The company has continued its growth, despite the market downturn that began in 2007, and continues to prove its resilience and pioneering spirit by continually improving their product lines, globally expanding their market, and, monitoring and maintaining financial stability. Its forward thinking and willingness to take risk will provide Honeywell the capacity to maintain its role as a major competitor and contributor to the growth and recovery of our economy. Table of Contents Page Abstract2 Company Overview4 Six Sigma and Lean Manufacturing8 The Use of Standard Costs11 The Use of Net Present Value14 Summary15 References18 Honeywell International Inc. is an American based advanced-technology company that manufactures aerospace and automotive products; residential, commercial, and industrial control systems; specialty chemicals and plastics; and engineered materials. Its assent into history can be traced back to 1885, spanning 125 years of history. Honeywell International is a $38 billion diversified technology and manufacturing leader, with 132,000 employees in over 100 countries and it a Fortune 75 Company. It is a diverse and global-wide organization and is a leading supplier of avionics and electronics, consumable hardware, engine controls, environmental controls, landing systems, power systems, propulsion engines, aerospace services and space products, and systems for the aerospace industry, as well as Original Equipment Manufacturers (OEMs) of commercial, regional, business and military aircraft and spacecraft. Today, its main competitors in the aerospace defense product and service industry are BorgWarner Inc. , Johnson Controls Inc. and United Technologies Corp. State-of-the-art technology, world known brands and global solutions have placed Honeywell in the unique position as one of the premier worldwide suppliers in the aerospace industry, offering solutions of systems, products and services to the largest aerospace and airline companies in the industry. Throughout their 125 years in business, Honeywell has helped revolutionize the aerospace industry with its dedication to research and development and its enthusiasm to advance technology in their various markets. Honeywells reliable and efficient aerospace services and support programs deliver the right level of engineering expertise, maintenance services and asset availability solutions to simplify operations while keeping systems and equipment at peak operational performance. It has proven to be successful in its quest for growth and global expansion from the time of inception. Their quest to acquire and expand began in 1927; the original company, Minneapolis Heat Regulator Company, and Honeywell Heating Specialty Co. merged to form the Minneapolis-Honeywell Regulator Co. From the merger, the name Honeywell was adopted and has remained the same since. In the course of its acquisitions, Honeywell purchased other businesses whose focus was in the controls area; among those acquisitions, was Brown Instrument Co. who was a wide-reaching leader in the field of industrial controls and indicators. This acquisition further increased their already successful market to a wider range of customers, as Minneapolis-Honeywell Regulator Co. had already established an overseas trading agreement with Japanese distributors such as Yamatake Trading Company. It was no surprise that, in 1934, Honeywell pursued and eventually acquired Time-O-Stat Controls Corporation. With the acquisition of Time-O-Stat, Honeywell further expanded its global presence, establishing offices in Toronto, Canada and The Netherlands; a few years later, they had offices in London and Stockholm. By 1941, Honeywell had expanded into markets in Chile, Panama, Trinidad, New Zealand, Argentina, and South Africa. By 1972, it operated 25 wholly-owned subsidiaries, 142 branch offices, and joint ventures in five countries outside the U. S. True to its reputation as a risk taker, Honeywell ventured into the computer industry. This venture was brief and by 1991 Honeywell was on longer in the computer business. Even though the venture was short lived, it proved to be of great value; Honeywell used the knowledge gained from their digital computer experience and applied it to the traditional field of automation control, integrating sensors, and activators. In 1986, Honeywell purchased Sperry Aerospace, and markedly enhanced its position in the aerospace industry. Edson Spencer, Honeywell chairman and chief executive officer, said the purchase was among the most important his company had made, It is an outstanding opportunity for Honeywell that positions us for the long term in a market that is expected to have significant growth for the next 10 years commercial and military aviation (Arnold, 2012). This purchase made Honeywell the worlds leading integrator of avionics systems, incorporation flight controls, space vehicles, and the first FAA-certified wind shear warning system. It continued to expand, and by 1993, the company continued its world-wide expansion by opening affiliates in Abu Dhabi, China, Oman, Romania, and the Ukraine. In a span of 26 years, Honeywell had operations in 95 countries through 83 wholly-owned subsidiaries and 13 joint ventures. One of the most noted and discussed mergers occurred in 1999 when AlliedSignal, a diverse manufacturer, bought Honeywell for $13. 8 billion in stock. AlliedSignal kept the Honeywell name, merging offices, and closed its Morristown, New Jersey headquarters. The merger resulted in a major restructuring for Honeywell which added to its product line and services. The deal created a company with $25 billion in annual sales and a market capitalization in excess of $45 billion. The merger gave the combined company the marketing edge, providing their airline customers to take advantage of new technology that would boost cost savings for both parties. In an unexpected turn, the early part of 2001 brought difficulties for Honeywell when the European Commission rejected the purchase of Honeywell by General Electric (GE). In October 2001, Honeywell and GE, the largest corporation in the world and the number one producer of jet engines, announced the intent to embark on one of the largest industrial mergers in history. The plan was for GE to acquire Honeywell, the largest worldwide supplier of non-engine aerospace equipment. During negotiations it was anticipated that there would be no antitrust problem; as GE and Honeywell were not competitors and not part of the same supply chain. The merger was intended to bring together complementary products that were component parts of large jet aircraft. The deal would have been the largest industrial merger in history. Instead, it became recognized as the first, and so far only, merger between US companies to be derailed solely by the European anti-trust authorities, while being cleared by the US Department of Justice (DoJ). On July 3, 2001, in an unprecedented act, the EU officially rejected the planned $42 billion acquisition of Honeywell International Inc. , by GE. The merger was denied by the EU after concluding that the merger would create or strengthen dominant positions on several markets and that the remedies proposed by G.E. were insufficient to resolve the competition concerns resulting from the proposed acquisition of Honeywell. The merger between G. E. and Honeywell, as it was notified, would have severely reduced competition in the aerospace industry and resulted ultimately in higher prices for customers, particularly airlines† (Pellegrini, 2001). Despite the fact that the GE buyout failure was a stumbling block, Honeywell used the experience to strengthen its core businesses by continuing to develop and introduce new products. The company started an aggressive acquisition strategy with the goal to increase revenues and decrease cost in a strategy that, â€Å"†¦divested small, underperforming operations, reduced the number of suppliers, and streamlined operations in small ways elsewhere† Honeywell History, n. a. ) The results paid off for Honeywell, as they continued to win a large percentage of their contract bids, sales were ahead of budget, and the rate of turnover in managers did not significantly increase from the same period in the prior year, and customer satisfaction was up. Honeywell faced some challenges after the GE debacle, however, by making changes it displayed that tenacity, hard work and a willingness to take risk, can result in huge payoffs. Honeywell continued to streamline and improve their lean manufacturing processes, i. e. Six Sigma Plus, implement and ensure compliance of the company code of conduct and maintain its dominance as a government contractor. Honeywell began its Six Sigma process and concept of self-managed teams in 1995 to â€Å"drive data-based decision making, ensure quality levels, and improve customer satisfaction† (Crager, 2007). Through training, leadership, and senior management support, Honeywell successfully developed their Six Sigma program. In late 2001 Honeywell combined the concepts of lean manufacturing and Six Sigma in a program called Six Sigma Plus to create a more robust program. The program was designed to align improvement objectives directly with business needs by integrating top talent and generating bottom-line results. Six Sigma Plus is an overall strategy to accelerate improvements in all processes, products and services, and reduce the punitive cost of poor quality through elimination of waste and reduction of defects and variations. One of the ultimate aims documented in the Six Sigma Plus strategy is providing maximum value to customers by applying a logical and structured approach to all business processes. One of the pluses of Six Sigma is that it empowered employees, allowing them to make decisions that impacted how their unit or line was performing. This provided Honeywell an excellent tool that is a highly respected measure of excellence. (M. Calderon, personal communication, May 1, 2012) Honeywell took the basic concept of Six Sigma and created its own version which is known as Six Sigma Plus. It is currently used across all businesses and brands to drive growth and productivity. â€Å"The standard operates by providing a measurement of how effective the organization is in eliminating defects and variations from processes. To meet its requirements, a process must operate at 3. 4 defects or less per million opportunities. This equates to 99. 9997% error free† (Six Sigma Plus, n. d. ). Conscious application of the Six Sigma methodology to all business processes delivers greater value to its customers and makes Honeywell a more desirable business partner. The implementation of lean manufacturing processes has enabled Honeywell to maintain tight controls in all aspects of the managerial accounting processes. With the use of managerial accounting, Honeywell has ensured that their productions and service is well planned and controlled. With the budget cuts facing government, private sector job loss, and tightened markets, it is impressive that Honeywell has continued to maintain its sales growth in the United States. The diversity of Honeywell’s world-wide enterprise, exemplifies the importance of a creative corporate marketing approach. Honeywell consists of unique business units, with each, offering a variety of products and services. Strategies and implementation of those strategies must be developed and executed at the corporate, business unit, and product levels. Overall, strategy and long-term planning are guided by the company’s vision and stated mission. At the business level, planning begins with an examination of the current situation, including technological changes and competitive effects. By using this type of analysis, Honeywell is better equipped to address and identify threats and new business opportunities. Decisions to pursue new opportunities are followed by establishing a set of objectives, often stated in terms of market share, sales volume, or profitability. Subsequently, business and marketing strategies are developed to achieve those objectives. Effective execution of strategy in implementation must then occur for objectives to be realized. Effective financial statement analysis will be a primary indicator that indicates the progress and demonstrates whether company goals are being met. Honeywell has been a leader in their industry in planning and control and have used financial analysis in depth to evaluate and control their growth and profitability. It continues to be effective in identifying opportunities to improve the organization’s efficiency and in developing strategic plans to realize those opportunities. By using a diversity of analytical tools Honeywell is better prepared in making operating decisions, such as how and where products are to be manufactured and serviced, whether insourcing or outsourcing is more equitable, and whether to expand and the area to expand to. Timely and accurate financial statement preparation is critical to the success or failure of a business. The financial officer, owner, partner or members management team of a business must review the business financial statements and have a good understanding of them. Financial statements are critical to Honeywell’s ability to make solid, informed decisions. Such decisions are needed in order for Honeywell to meet one of its primary goals, which is to realize a high rate of return on their investments. The measurement and success of this initiative is arrived at by measuring it against other industry averages. This information helps Honeywell understand that current initiatives do show a market response. In view of the fact that the industry average can be general in nature the industry average should be used as a guide. A failure to use the data appropriately can mislead investors and have a disastrous affect on Honeywell’s reputation and marketability. Achieving their strategic plan will not only involve Honeywell’s internal planning and controlling, but it will also involve the support of creditors and investors. Both are key players in providing capital needs to support new initiatives and milestones; the use of financial statements in this process will no doubt be the backbone of the decision making process. It is difficult to know the health and direction of a company if financial statements are not reviewed in a timely manner. In its pursuit of investors, or the success in the results of an external audit, the financial statements are the ultimate representation of company’s financial position. In general accounting practices, Honeywell uses process costing for its furnace thermostats (home products division) and job costing for customized aerospace contracting products. When thinking in terms of standard costs and whether they would be beneficial, one factor to consider is the fact that Honeywell is a world-wide producer with operations in many countries outside of the United States (US). There are ramifications when doing business overseas as well as doing business in the US and each scenario has its own benefits and consequences that are unique to specified circumstances. Honeywell, like their competitors has migrated to low cost countries because of the labor rate differential. The move to overseas production creates additional concerns and dynamics. World-class manufacturing in today’s competitive environment demands more than a single-minded focus on eliminating defects. Since the introduction of Six Sigma and Lean tools to their operations over a decade ago, Honeywell has delivered significant results for customers in terms of the quality, delivery and value of our products and services. To achieve competitive advantage in today’s environment, Honeywell has continued to build on its Six Sigma and Lean foundation, and identify new ways to differentiate themselves. Benchmark companies such as Toyota and Nissan use Six Sigma and Lean tools. Like Honeywell, they also have a disciplined management system that standardizes work and engage employees in improving work processes. In doing this, organizations have achieved tremendous performance improvements. The Honeywell Operating System is a comprehensive, integrated approach to managing their organization. It is characterized by a consistent focus on results for the benefit of our customers, not on the use of specific tools. The objective is to simplify and standardize processes everywhere, to remove variation across operations, and to drive significant and sustainable improvements in safety, quality, delivery and cost. Employees are encouraged use tools such as Six Sigma, in achieving a common purpose: global wide use of an operating system that consistently yields excellent results for the customers and the company. Implementing standardized cost standards is not an easy task and it will take time. Honeywell maintains that standardization will evolve to fit different business environments and changing customer needs and will become an essential part of the process that will bind their company across business and geographic boundaries. Honeywell’s workforce consists of residents of the country they are in to satisfy requirements imposed by foreign nations. It is almost mandatory to have overseas operations to reduce labor and material costs; however, these operations come with high risk. Foreign workers are not always equipped with the necessary skills to perform the manufacturing duties required by a highly technical company. The expense of employing and developing such a workforce can create additional costs. In determining what the additional costs, standard costs prove beneficial because they would provide Honeywell the ability to budget costs with a great understanding and degree of confidence. A standard cost system allows a company to factor in methods that would absorb the periods in which higher costs are identified due to foreign employment development and when costs are low or minimal due to workforce stabilization. In its foreign production, Honeywell will have to set attainable standards in order maintain its performing baseline. Another factor in foreign operations is the volatile condition of the world. The United States is not always welcomed in other countries. It is not uncommon for a common protest to turn into a major world crisis. Such examples are those of the uprisings in Israel and Libya. Honeywell hosts operations in Israel, where relations between the government and the general population are volatile and unpredictable. In addition, we have seen several instances where regimes have changed power and attitudes toward the US in a matter of days. Standard costing is paramount as an aide for monitoring and managing the risk of unpredictability. It is a healthy practice that can protect Honeywell from severe monetary damage if a foreign tragedy should affect the business. The information obtained from standard costing aides Honeywell against the volatility of today’s markets and the strategy of its competitors. Honeywell is continuously improving its processes, products and management style to maintain their competitive edge. To be competitive, Honeywell will continue to use their standard cost system to help them execute planning and control of their strategic priorities. Tracking costs will also help Honeywell identify weakness and variances in their production system. Undetected problems in the areas of materials and labor can eventually raise variance to a point of hindering Honeywell from maintaining their core competencies. Consequently, today’s market provides no room for error, but every opportunity for a competitor to gain the lead. In many respects, some of the rationale that goes into using standard costs also applies to formulating the right strategy to gain a positive Net Present Value. Honeywell’s reach is global and therefore its investment opportunities are also global. Due to the unique factors involved with global markets, it is necessary for Honeywell to perform critical planning for investment decisions. Honeywell has a reputation as an organization that is willing to take risks to make money. It has done that by acquiring other business or expanding its existing facilities for future business. Such expansions are expensive and these expansions require additional staff which adds to the cost of investment. Large expenditures are a challenge to control the net present value (NPV) and require clear identification of cost and risks in order to be a success. Strategic moves, such as partnering with the national government, can leverage the way to a positive NPV. In this approach, there are tradeoff between the corporation and the government in which both interests can be mutually met. Corporation’s like Honeywell utilize these paths in order to reduce investment costs and have accurate projections for calculating and incorporating NPV baselines. Because of the ongoing activity of many investments occurring at one time, it is critical that Honeywell has complete knowledge of their NPV and ensure profitable investments are achieved. Failing to do this can result in major losses, especially when an unplanned shortfall occurs. Although the investment sounds promising, it is critical that NPV is properly measured. It is also advisable from an NPV and program management position that Honeywell phase its investment into NPV milestones which help determine if they should move forward to the next phase of the investment. This process would provide a safeguard while allowing the innovation to prove itself. While the actual rate of return (IRR) that  a given project ends up generating will often differ from its estimated IRR rate, a project with a substantially higher IRR value than other available options would still provide a much better chance of strong growth. IRRs can also be compared against prevailing rates of return in the securities market. If a firm cant find any projects with IRRs greater than the returns that can be generated in the financial markets, it may simply choose to invest its retained earnings into the market. The need for Honeywell to practice continuous NPV drills in a market with circumstances such as those faced in China by US companies, is critical. While both countries maintain a civil business partnership, there is an unspoken adversarial relationship which creates instability. China is strategically positioning itself as a global power therefore, the relationship between both countries is precarious and any misstep by Honeywell could severely damage the existing business relationship. Another potential concern for Honeywell is that China is currently the largest lender to the US. At the point that China reaches the economic capacity to sustain its prosperity internally, we have to ask ourselves if they will request repayment by the US prior to maturity dates. As we have seen in several European countries, a request of that magnitude could destabilize an already fragile US economy. In consideration of this scenario, and other contributing factors, Honeywell should be careful in investment planning, and phase its activities so that the NPV is not contingent upon results that will take a long period to realize a return. In summary, Honeywell has proven itself as a world leader of technology. This corporation is known world-wide and is a household name. Honeywell leads the way in advanced switching and sensing technology in their home division, and its aerospace division. In spite of the GE failure, it has kept its mark on the global economy through market highs and lows and has maintained its dominant position in an extremely competitive industry. As a long-time survivor and global competitor on the world stage, Honeywell continues to make its mark in history by developing innovative safety products, driving the modernization of global air traffic management, revolutionizing combat technology and their commitment to improving operational efficiencies. Honeywell continues to display their dominance with its diversity and profitable risk taking ventures. Perhaps Honeywell’s greatest strength has been the fact that it has adapted to a world that is ever changing and has embraced the challenge that other companies find daunting. With the continued vision to improve processes for safety, quality and cost, reducing waste, and using integrated strategies Honeywell continues to be a standard for their industry. They continue to be innovative and competitive and have a strong commitment to bringing profitable products that their customers need and want. Due to the diversity and competitive market that Honeywell has chosen to operate in, it is of extreme importance that the company maintains sound financial practices that will support the moral fiber and marketability of the company. As Honeywell moves into the future I believe they will continue to perfect their processes to produce the right financial statements, useful in calculating their position in the market, and providing the best advice for investment decisions. The proper use of standard costs and net present value are an example of the critical tools that ensure Honeywell continues to thrive in today’s unknown global conditions. Also critical to the success of Honeywell is the continued utilization of strong and proper ethical practices as the company is well known, world-wide competitor and a representative of the American business ethics and values. Whether it is in the Middle Eastern or the Far East, Honeywell is known and recognized; such a position makes it important for Honeywell to be transparent in its fiscal disclosures. Sound financial practices are essential to Honeywell in order for the company to continue its success and market dominance. Primary emphasis on these practices will serve to maintain Honeywells status and help them make the most profitable investment decisions for their investors and the company. As recent as April 23, 2012, Honeywell declared a â€Å"regular quarterly dividend of $0. 3725 per share on the companys outstanding common stock. The dividend is payable on June 8, 2012 to shareowners of record at the close of business on May 18, 2012† (Honeywell Declares Quarterly Dividend, 2012). If this is any indication, Honeywell will continue to be a viable global competitor and financial contributor to our financial and job market. Honeywell is an excellent example of an organization that is forward thinking and proactive. It has operated with a strong ethical code of conduct, strong financial discipline and an ever present focus on the future. This methodology and ideology will ensure their continued financial growth and market expansion. It is apparent that their cost standards, lean processes, and disciplined managerial financial management has enabled them to overcome obstacles, secure their position as a global competitor and a viable contender in today’s competitive, technology-oriented world.

TR places Essay Example for Free

TR places Essay (1)Future opportunities: aircraft digital realm -growing number of airlines. how to cooperate with all the airlines? -From 2006, it was estimated that air traveler will grow 6.2% per year in the next 20 years. -Wi-Fi installation (ubiquitous connectivity)+BYOD (97% of passengers) (2)In-flight shoppers characteristics: -their main value: brand product with great deal -same as non-in-flight passenger, they pursue convenience (i.e. reduce shopping time, saving physical effort, saving of aggravation) and variety-seeking.not that important when thinking about marketing strategy. -with short communication how to present completely information about product? 82% passengers tend to read duty-free magazines in flight; 37% for filling in time and 25% want to see whats available, searching for some exclusive product. Some airline add more crew to sale in flight, for example, Cathay Pacific estimates the sales of duty-free in-flight increases 20% every year. -older earn more money people are the main purchaser,  though there are more younger passengers take air travel. -they are brand conscious, price conscious (40% passengers buy things in-flight for duty-free reason, and 22% think they can get cheaper price in-flight than domestic shops.), and les risk perceptive. However, since there are often well-known band product sold in flight, they tend to worry less about the quality of product. Regarding prices, 46% passengers spend no more than euro 50 dollars, and 39% spend between euro 51 to 100 dollars.how to do pricing? -has positive attitude toward advertising. alcohol and cosmetics remain the dominant items of sales, 63% buy duty-free for their families and themselves.people you care; treat yourself reason. -most of passengers seem time on the plane is their leisure time. (3)Reasons for why they purchase: Passengers types: Arrivals, Transfers, Locals (will show in different area) Flow-management should be concerned when do marketing planning. passengers care about relaxing and low load atmosphere (light, layout, design of the travel retails, promotion, customer services), they go to airport to travelling reason but not purchasing. 52% think atmosphere is important, and 38% admit that they are affected by the amount of people in the shops. now 33.5% think waiting areas are too crowded, but still 27% think relaxing. (different airport ) Areas: pre-boarding areas, walkthroughs -more crowded, less buying; cleaner and more open, more buying. Customers dwelling time is a significant issue. how to activate the impulse purchasing? Atmosphere traveling feeling (Ads, commercials, layouts) + people density (FB, spa) + exclusive or customized product (gift) + services (make-up) + special promotion (festival) + enough information (IT)premise is they have time, if not, try to activate them do purchasing in flight Constraint: the availability of material concerning the duty-free market.hoe to build Internet platform? Idea: LANCOME, your journey companion. treat yourself and who you care about; choose one kind of fragrance to memorize the journey. change the ads. new customers developmen, business men who cant travel with their love this time, as a promising symbol I think about you during travel, and hopefully we can go out together next time . LANCOME, as a symbol for love- love yourself and people you care and passion-passion for travel (red rose) Dubai duty-free: No.1 revenue in the world; for 28yrs existence; the largest airport retail operation in the world. special promotions (ex. lottery for luxury car). Chinese traveler: Kwan_Siu Lan.pdf DOWNTOWN DUTY-Free SHOP Duty-free shops (or stores) are retail outlets that are exempt from the payment of certain local or national taxes and duties, on the requirement that the goods sold will be sold to travelers who will take them out of the country. Which products can be sold duty-free vary by jurisdiction, as well as how they can be sold, and the process of calculating the duty or refund the duty component. However, some countries impose duty on goods brought into the country, though they had been bought duty-free in another country, or when the value or quantity of such goods exceed an allowed limit. Duty-free shops are often found in the international zone of international airports, sea ports, and train stations but goods can be also bought duty-free on board airplanes and passenger ships. They are not as commonly available for road or train travelers, although several border crossings between the United States and  both Canada and Mexico have duty-free shops for car travelers. In some countries, any shop can participate in a reimbursement system, such as Global Blue where a sum equivalent to the tax is paid, but then the goods are presented to the customs and the sum reimbursed on exit. These outlets were abolished for intra-EU travellers in 1999, but are retained for travelers whose final destination is outside the EU. They also sell to intra-EU travelers but with appropriate taxes. Some special member state territories such as Ã…land,Livigno and the Canary Islands, are within the EU but outside the EU tax union, and thus still continue duty-free sales for all travelers. Tax Free World Association (TFWA) announced that in 2011 Asia-Pacific, with 35 percent of global duty-free and travel retail sales, beat Europe and Americas, with these regions accounting for 34 percent and 23 percent respectively. 31 percent of sales came from the fragrances and cosmetics category, followed by the wine and spirit category with 17 percent and then comes tobacco products.[1] Duty-free shopping away from ports Some duty-free shops operate in central business districts away from airports or other ports. In Japan, for example, any visitor whose passport indicates that they have been in the country for less than six months can buy duty-free items. Duty-free shops are also a mainstay in the Akihabara electronic shopping district of Tokyo. In Thailand, the King Power chain has shops where duty-free items are pre-purchased and delivered separately to the airport to be picked up on departure. For certain other purchases, a VAT refund may be claimed at the airport upon departure.[8] In the Philippines, there is one shopping mall called the Duty Free Philippines Fiestamall, which is located a few miles away from Ninoy Aquino Airport as opposed to being at the airport itself. It is the only shopping mall of its kind in the world. The goods that are sold in this mall are often imported products which come from around the world (mainly from USA, Asia andAustralasia) and are not found in any other shop ping malls in the country, aside from duty-free malls. Tourists, visitors and returning citizens of Philippines often pay a visit to this mall shortly after their arrival (since only arriving passengers and their companions are allowed access).[9] In order to gain entry, a passport is needed to be presented and  registered at the Customer Registration Counter at the entrance of the mall. The customer will then be issued a shopping card; these shopping cards must be presented to the cashier for validation of purchases. Arriving customers are given a certain tax-free allowance on purchases and anything in excess will be subject to local and national taxes. In the past, the mall used to only accept US dollars and Philippine peso but in recent years, it had begun accepting other currencies such as Japanese yen, Brunei dollar,Australian dollar, British pound, Canadian dollar, Swiss franc, Saudi riyal, Bahraini dinar, and Thai baht. Currency exchange booths are also available inside the mall if a customer wishes to exchange currencies into Philippine pesos or US dollars. Credits cards can also be used for purchasing goods.[10] In Australia, duty-free shops have all but disappeared after the introduction of the GST in 2000. Currently, duty-free shops are nearly all located within international airports. Residents and tourists are now allowed to purchase virtually any physical good within 60 days of departure,[11] which needs to be taken on the outward flight, and claim the GST component back through the Tourist Refund Scheme when passing through customs. Consumers are now free to fully use their items prior to departure. This is in contrast prior to 2000, where all purchases had to be packed by the duty-free store in a sealed clear plastic bag, and could only be broken open by customs staff just prior to departure. [12] Duty-free outside the airports in the EU Any traveller living in a country outside the EU VAT area is entitled to shop tax-free at participating shops in the EU. The traveller pays the VAT on goods in the shop in the usual way, and can request a refund when exporting the goods. To qualify, the traveller must: have residency in a non-EU country have a maximum stay of six months within the EU make purchases no more than three months prior to export obtain a form from the shop where he or she makes the purchase present the form, and in certain cases the goods, to a customs officer when leaving the EU, where they will be stamped Only goods meant for personal use are eligible for the refund. The stamped forms and receipts can then be sent back to the retailers, or their agents, for a refund. In most cases, a minimum purchase applies to use the tax-free shopping scheme. The actual  amount of VAT reclaimable depends on the VAT rate applicable in the particular country to the goods purchased, and may be subject to a deduction for administration fees. Security considerations Travelers on long-haul routes with at least one transit stop between their departure airport and destination airport should be careful to purchase their duty-free alcohol or perfume at the last transit port, as otherwise they may have it confiscated by security when they board at the transit port, as they will be exceeding the current limit on liquids in hand baggage. This does not apply to passengers transferring within the EU, Singapore and Croatia on the same day, as long as the liquid item is sealed in a plastic bag with the receipt showing in the bag. Arrivals duty-free shops are now becoming more common. Most of South and Central America, and the Caribbean have such shops, as does SE Asia and Oceania. Switzerland and Canada are looking to introduce them in 2010, this method of retail removes any security problems for the transit of liquids as they are not carried on aircraft.[13] Several airlines do not allow sales of certain sharp objects in-flight due to security risk. Other objects that have sharp parts, such as model airplanes, may be bought in-flight but received at the passengers home address for the same reason. Inbound duty-free Some countries, including Australia, Argentina, Brazil, Chile, China, Iceland, India, Jamaica, Kenya, Malaysia, New Zealand, Norway, Panama, the Philippines, Sri Lanka, Switzerland, and Taiwan have inwards duty-free facilities, where arriving passengers can purchase duty-free items immediately before going through customs. This not only saves the inconvenience of having to carry these items around the world but also solves the security problem mentioned above. Other countries such asCanada and Sweden have been considering duty-free on arrival. The European Union does not permit arrivals duty-free stores; some EU airports sell goods on arrival in the baggage claim area described as Tax-Free, but these goods are all tax-paid sales, the local sales tax is discounted. Normally, discounted liquors or tobacco products cannot be bought when arriving into an EU Member State as there is often a high local Excise Duty on these goods as well as the local sales tax (VAT/IVA/TVA) which is included in the price.  In some EU Territories the tax on tobaccos and liquors is lower than in other EU countries, which is why the prices still seem competitive and look like duty-free prices. A good example is the difference in tobacco prices between the UK and Ireland, compared to Spain or Portugal. Legal basis It is a common feature of most tax systems that taxes are not raised on goods to be exported. To do so would place the goods at a disadvantage to those from other countries. Either the tax system allows the goods to be exported without taxes (stored prior to export in a bonded warehouse), or taxes can be claimed back when they are exported (see VAT). Such exemption also applies to goods supplied for use on ships and aircraft, because they are consumed outside the country. Businesses supplying such goods can do so tax- and duty-free. Goods sold to passengers on board ships or aircraft are tax free. The passenger can either consume them on board, or import them tax-free into the country they are traveling to, so long as they are within the travelers duty-free allowance. Most tax regimes also allow travelers entering a country to bring in a certain amount of goods for personal use without paying tax on them, the so-called duty-free allowance; because it is not economically justifiable t o collect the small amounts of tax involved, and would be an inconvenience to the passengers. A duty-free shop works under the same system. The goods must be exported intact (they cannot be consumed in the airport), and they are importing into the destination country under that countrys own tax rules. In some countries, in order to ensure that goods are exported intact, they are hand-delivered in a closed bag to the passenger at the gate after his ticket is scanned. In the United States, duty-free shops are technically considered class 9 Bonded Warehouses with regard to the U.S. Customs Border Protection: Class 9. Bonded warehouse, known as duty-free stores, used for selling, for use outside the Customs territory, conditionally duty-free merchandise owned or sold by the proprietor and delivered from the Class 9 warehouse to an airport or other exit point for exportation by, or on behalf of, individuals departing from the Customs territory for destinations other than foreign trade zones. Pursuant to 19 U.S.C. 1555(b)(8)(C), Customs territory, for purposes of duty-free stores, means the Customs territory of the U.S. as defined in 101.1(e) of this chapter, and foreign trade zones (see part 146 of this  chapter). All distribution warehouses used exclusively to provide individual duty-free sales locations and storage cribs with conditionally duty-free merchandise are also Class 9 warehouses. Moreover, in the U.S. some duty-free stores will sell their goods to domestic passengers with appropriate taxes included. Alcohol and tobacco products are restricted to international passengers only and subject to the age limitations of 21 and 18 respectively, even though the age one must be to import those items into other countries may be lower.

Genres of Films Topic

Genres of Films Topic Film is an art. Just as the art itself, Film has a complex range of departments. Therefore, learning the classification of the film is definitely the first key for the learning of the film. The genre can also be called type or kind, which is used in the film culture. For example, film production, the popular consumption, the reception of films and etc (Langford, 2005). In the movie world, there are many different types of movies and there are many film classifications. There are a lot of controversies about genres of films, which can be categorized in many ways. For example, in the aspect of the content of the film, there are action, comedy, crime, horror and etc. And also the concept of the genre of films is vague, which means that there is no definite boundaries between two kinds of genres and boundaries of the genre of films are shifting. For example, there are action comedy, comedy horror, military comedy, and etc. The Back-Up Plan is a funny movie. In the beginning of the film, a desperate girl named Zoe wants nothing more than to meet the man who she loves and have a happy family with somebody. And the desire to have a family is more and more strong. Having dated for several years without any result, Zoe decides to solve the problem herself and fulfill her wishes by getting inseminated artificially. On that very day, on which she gets inseminated, along comes the man of her dreams, Stan. Stan is a cheese selling farmer. Hes a handsome young man and he is very charming. The two nice persons fall in love with each other quickly. After learning that Zoe is pregnant, Stan is a little hesitated and amazing. But after some serious considering, he is still willing to help her raise this kid who isnt his actually. They live together for nine months and finally have a baby of their own. The genre of The Back-Up Plan. According to the current classification of the most mainstream, there are adventure, animation, comedy, horror, crime, documentary, drama, musical, romance and etc. For example, adventure is a type of movie hard to explain literally, such as a personal biography or a legend. And some movie is a description of an event, which also belongs to the genre of adventure. Crime can be regarded as a big genre in American movies, which is a popular genre, such as the Godfather series, Pulp Fiction and so on. In these genres, The Back-Up Plan belongs to comedy. Comedy is generally exaggerated and it always has clever structure, witty lines and comic character. In The Back-Up Plan, during the first meet of Zoe and Stan, their lines are very funny. And the leading actressÂÂ  herself is an interesting woman. In comedy, the beautiful idea of life will always be affirmed. In The Back-Up Plan, Zoes desire for a family or a baby is fulfilled at last. Conflicts in comedy tend to be solved more lively and a perfect circle will be achieved. And also comedy films often reveal our social values and some preoccupations in our daily life (Lopez, 2000). When Stan knows that Zoe has a baby, Stan is confused and they have some quarrels. But after his considering, his love for her is more firm. Later, Zoe is not sure about Stans love and she is afraid of his leaving. However, through a wedding of her mother, she goes back to Stan. These problems are solved much easier, which is the characteristic of c omedy. Finally, like other comedies, Stan and Zoe have a perfect circle. Referring to the dimensions of genre, there are Iconography, Industry practice, Audience expectation, Ideology and myth. In the aspect of iconography, the setting of the film is peoples daily life. The character of the film is a woman left on the shelf, who is funny and brave. And then the theme of it is romantic love. Concerning the industry practice, the location of audience of The Back-Up Plan can be regarded as these older women left and it is a typical Hollywood film. The third dimension of genre of films is audience expectation. In the film, the life of Zoe sometimes seems a mess while it makes the audience laugh. Whether the audience is an old woman left or not, he or she will be interested in the strange life order of Zoe. Then the last dimension is genre and myth. From the aspect of theory and other three dimensions, the genre of The Back-Up Plan is romantic comedy. Comedy can be roughly divided into two types: the romantic comedy and satirical comedy. Satirical comedies often take current events as the theme of the film, which always concern the social and political problems by the authors humor writing style. The back-Up Plan is funny and a bit touching. To say in this regard, The Back-Up Plan is a romantic comedy. Romantic comedy often uses the topics like love stories. The plot forward of the story is often organized by some misunderstanding and clarifying (King, 2002). By the conflicts between Stan and Zoe and their clarifying, The Back-Up Plan tells people that it is very important to trust your partner who loves you and also you love and to accept the things he or she does. It is a feel good movie, which lets the women of the world believe that there are still some good men out there. And the other characteristic of the film is that the crazy and tough time that women experience during a pregnancy is presented. These features all prove th at The Back-Up Plan is a romantic comedy. Analysis on Journey to the Center of the Earth. Introduction of Journey to the Center of the Earth. Trevor is a geologist, whose brother, Max believed that the center of the Earth could be reached through the volcanic tubes and disappeared on a mysterious expedition. One day, Trevor is inspired by a password in a previous letter. Accompanied by his nephew, Trevor conducts an expedition to travel through the center of the earth. Before the process, they meet Hannah, who they find living in Maxs former research headquarters near the volcano he was investigating. They drop down from a crater of Iceland. Then in the expedition, they fall very frequently, and very far. However, no matter how frequently or how far they fall, they will land without injury. They always remain remarkably optimistic. They believe that there must be a way out of there. Overcoming all kinds of difficulties, like water shortage, lost, storm, they succeed to come back to the ground from a volcano of the westbound island. The genre of Journey to the Center of the Earth. The genre of Journey to the Center of the Earth is an adventure film. In adventure films, the characters always have some new experiences, which are often exciting or dangerous (Taves, 1993). The themes of adventure films include travels, conquests, expeditions, dangerous situations that the main characters encounter, some actual historical figures, and etc. The setting of Journey to the Center of the Earth is an adventure fanatic. In a rather short time, people have conquered the source of the Nile, the Sahara, Africa, North and South poles and the untouched wilderness on the earth becomes less and less. On the other hand, science and technology, especially archeology and geology have got an unprecedented development. The setting decides that the genre of the film is adventure. The character in the film, Trevor is a curious and clever man, which predicts that he will try his best to find out the cause of his brothers death. And because of his curiosity and wisdom, the journey must be a successful one. And then the audience location can be regarded as these who like risking and expediting. The theme of the film is to prove a new theory about the earth. During the expedition, they encounter many adventures, including prehistoric animals and natural hazards. The plot of the film has many ups and downs. The romantic and science imagination takes the audience into a fantasy world beyond space and time. Also it can be seen that adventure films are similar to action films, which shows that the boundary between two genres is shifting and become vague (Brode, 2003). Journey to the Center of the Earth is designed to be active and the characters have energetic experience, which makes the film is similar to action films. Conclusion. Today the genre of films is more and more complex and the boundary between two genres is more and more vague. The full understanding of the genre of films helps people understand and comprehend these film works better and more objectively. At first, the article makes a brief introduction about the genre of films. And then the article focuses on comedy films and adventure films by analyzing the two films, the Back-Up Plan and Journey to the Center of the Earth, which will result in a deeper understanding of comedy films and adventure films.

Tv Viewing :: essays research papers

Television viewing is a very important part of our student's lives. There is a big issue on whether it should be allowed in our public schools. It should be allowed to some extent, all depending on the age group. I think age is very important when it comes to viewing TV in school. The students should be divided into three age groups: young, teen and adults. These age groups can help us distinguish what kind of viewing will be allowed, if any.   Ã‚  Ã‚  Ã‚  Ã‚  TV Viewing can be a very good learning experience for young students depending on the viewing material. Young children tend to copy most of what they see on TV because of that fact we must be very careful with the viewing material. The young kids should be limited to educational films only. Any other type of TV viewing should be done at home at explained by the parent.   Ã‚  Ã‚  Ã‚  Ã‚  Teens are more mature, therefore their TV viewing should be decreased because of the fact that at that age they need to learn more about life and what goes on around them. The best way to do that is through life experience not through TV. For example if a student saw drug use on TV he/she would have no idea about drugs until they experiment with the drug, or see the effects of drugs on someone in real life. Teenagers are at a point where they can distinguish reality from fiction. Schools should focus on giving teenagers more projects about life. For example marriage projects that are not real. This way they can experience life more realistically.   Ã‚  Ã‚  Ã‚  Ã‚  Adults can watch whatever they want. At this point they know right from wrong, what's real and what's fiction. They should know what's appropiate for them to watch. They know the difference between entertaining TV viewing and educational viewing.

Violence in the Workplace: A Growing Problem Essays -- Workplace Healt

Violence in the Workplace A Growing Problem It was six years ago this year that our radio and television stations were inundated with visions and news beyond one’s imagination. An unknown individual or group had bombed the Oklahoma City Federal Building. As we sat attentatively watching our television, we saw small children and adults being carried away by fire fighters, and others were laid out on the floor awaiting medical assistance. This was to be one of the worst terrorist attacks the century was to see. Now, six years later we are remembering the lives lost in the bombing. We now know who the responsible individual is and he is now awaiting his execution. But, what about the devastation left behind to those that were injured in the bombing? Those that managed to get away with out a scratch or those that lost a loved one? As a society we focus on such tragedies as they occur, but sooner than later they are forgotten. Unfortunately, those that survived the terrible ordeal will never forget that experience. Those individuals woke up that morning and got ready for work like any other day and went to work. All individuals do so on a daily basis such violence does not enter their minds. Fortunately, violence of this magnitude is indeed rare. Most of the time we here about ex-boyfriends going to the place of employment and killing their estranged girlfriends and then killing themselves or a disgruntled employee who was fired and came to his place of employment and killed numerous co-workers and then killing himself (Chavez, 2001). According, to the National Institute for Occupational Safety and Health reported that employees murdered over 100 bosses and co-workers in 1997. Furthermore, according to the Nor... ...anada: Souvenir Press(Educational and Academic)Ltd.1993 6. Occupational Safety &Health Administration.†Workplace Violence Awareness and Prevention: Facts and Information†.Online.Available: http://www.osha-slc.gov/sltc/workplaceviolence/index.html 7. Saidel, Judith.†Most Workplace Violence on Women Hidden, Says Center Report†.Online.Available: Http://www.albany.edu/pr/updates/11-1.html 8. University of Iowa.†Workplace Violence. A report to the Nation†.Online Available: Http://www.pmeh.uiowa.edu/iprc/NATION.PDF? 9. USDA.†The USDA Handbook on Workplace Violence Prevention and Response†.Online.Available: Http://www.usda.gov/news/pubs/violence/wpv.htm 10. U.S. Office of Personnel Management.†Dealing with Workplace Violence:A guide for Agency Planners†.Online.Available: http://opm.gov/ehs/workplac.html

Soliloquies Essay - Importance of the First Soliloquy in Macbeth

Importance of the First Soliloquy in Macbeth      Ã‚  Ã‚  Ã‚   Following king Duncan's arrival at Inverness, Macbeth delivers his first major soliloquy. This speech summarizes his reasons for not wanting to commit murder. It is also an image of the plot of Macbeth, as it foreshadows the chain of events that is to follow the murder of Duncan. Although Macbeth knows that he cannot "trammel up the consequence" of Duncan's murder and that his actions will have repercussions, he commits the murder and continues to kill; thus is Macbeth shown to be a weak character who can be easily convinced to perform terrible deeds. Although this is not apparent before the predictions, the moments following them and his homecoming demonstrate Macbeth's own vulnerability. The important speech that he delivers summarizes the results of Duncan's murder, and the multitude of murders following this all follow suit. Macbeth's eventual deterioration is inevitable.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Near the beginning of the play, Macbeth is portrayed as a brave soldier and a noble officer in the king's army. He successfully leads the attack upon the invading forces of Macdonwald, the Thane of Cawdor, and Sweno, king of Norway. He is killing upon the order of another, in this case, the king: "[Macbeth] Like valour's minion carv'd out his passage/Till he fac'd the slave" (I.ii.19-20). Macbeth here appears as a powerful warlord who, although at times seems bloodthirsty, is effective in destroying the foe. Before his meeting with the witches, we have a rather clean view of him; he is a "good" man.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When Macbeth and Banquo stumble onto the barren plateau where the w... ...e manipulated. While he can figure and rationalize alone, outside influences such as Lady Macbeth and the witches change his actions and skew his thoughts. This weakness of character was particularly unacceptable in Macbeth's time, when men were meant to be full of both mental and physical fortitude. Macbeth was a great man, but his tragic fault was his undoing, for a man of his power could not survive in those times without much more moral strength than he had.    Bibliography    Primary Source:    Shakespeare, William. Macbeth. Coles Total Study Edition. Toronto: Coles, 1992.    Secondary Sources:      Ã‚   1. Coles Editorial Board. "Marginal Notes to Macbeth," Macbeth. Total Study Edition. Toronto: Coles, 1992.      Ã‚   2. Coles Editorial Board. Macbeth Notes. Toronto: Coles, 1992.